Newspaper advertising was still relevant perhaps five, ten years ago, back in the olden days and was essential because we didn’t have the Internet. Generally, if people wanted a general knowledge of what was on the market, they’d pick up the local paper on a Saturday morning and they’d have a look through all of the properties advertised there. For a lot of people it was a lot of time spent on cutting out newspaper clipping and collecting properties they had interested in. Making lists of open homes to have a look at and trying to fit it all in because generally there were maybe one to three photos of the property in the newspaper and that was if it was a featured property. A lot of the properties only had a picture of the outside of the house which meant to get a good idea on what the house is worth and what the market was doing you really had to spend the time out and about looking at houses. Now, the Internet pretty much wipes that out as a requirement, because people can log on, they can do it in their own time, when it suits them—they can do it on the train or they can do it in their lunch hour, they can do it at home, they can do it anytime and they can get an instant understanding of all properties on the market, not just a few agents who advertise in the newspaper, but all properties on the market. They can compare how any property they might be interested in sits in a market. So the Internet’s convenient, it’s cheap to use, to advertise in, and it’s far, far more effective than newspaper advertising. Lets face it, the internet is where everyone is and that means its where your buyer is.