Do you really need to spend money on newspaper advertising?

Newspaper advertising was still relevant perhaps five, ten years ago, back in the olden days and was essential because we didn’t have the Internet.  Generally, if people wanted a general knowledge of what was on the market, they’d pick up the local paper on a Saturday morning and they’d have a look through all of the properties advertised there.  For a lot of people it was a lot of time spent on cutting out newspaper clipping and collecting properties they had interested in.  Making lists of open homes to have a look at and trying to fit it all in because generally there were maybe one to three photos of the property in the newspaper and that was if it was a featured property.  A lot of the properties only had a picture of the outside of the house which meant to get a good idea on what the house is worth and what the market was doing you really had to spend the time out and about looking at houses.   Now, the Internet pretty much wipes that out as a requirement, because people can log on, they can do it in their own time, when it suits them—they can do it on the train or they can do it in their lunch hour, they can do it at home, they can do it anytime and they can get an instant understanding of all properties on the market, not just a few agents who advertise in the newspaper, but all properties on the market.   They can compare how any property they might be interested in sits in a market. So the Internet’s convenient, it’s cheap to use, to advertise in, and it’s far, far more effective than newspaper advertising.  Lets face it, the internet is where everyone is and that means its where your buyer is.

Why buyers should establish good rapport with a sales agent

In this post, I’d like to talk about agents and you having a good relationship with them regardless of whether you are the vendor or the purchaser.   While it’s true that the vendor is the side that engages the real estate agent and the agents job is to get the best deal possible for the vendor, their primary job is to get a sale, and in order to get a sale, they need to work with buyers to make that happen.

There are two parties in the equation and without two parties there is no sale.

One of the big things that I notice is the buyer comes to me, often with a combative approach and they think that I’m the enemy. I’m not the enemy. I want to work with the buyer as a real estate agent in order to get a sale. So I think one of the most important things, as a buyer is to not treat the agent as an enemy. Yes, they are working for the vendor, but they need you in order to get the sale through. So establishing rapport with an agent is really important. Have a chat, talk to them, treat them as somebody that’s going to assist you in the process of buying the property, not as the enemy. Talk to them about the property, talk to them about the situation with the vendors, find out as much information as you can in a general conversation with the agent, Having a conversation and getting information from the agent will put you in a great negotiating position and at the end of the day puts you in a better position to make an offer.

As a purchaser there may come a time when you also want to sell your home, so if your getting to know your agent that agent can then become your best ally.

As an investor, this agent may just have some great properties on the books and if you treat them as an enemy and you don’t establish a rapport with them, they’re not going to come back to you and tell you about other good deals that might be happening and when other properties come on the market.

One of the other key things to getting a deal is being in the right place at the right time. That might be monitoring the market, but also being in the good books or on the database of agents could also be another great source.   The agent you’ve build a great relationship with, may come straight to you and you’ll get first crack at a property when it comes onto the market and often that’s when you can get a good deal, particularly for property the vendor might want to sell quickly, so that inside information is particularly important when you’re looking for a bargain.

Having great relationships with both vendors and purchasers is what we strive for.  The purchasers are just as important to us as the vendors because without them we’ve got no one to sell to.