Do you really need to spend money on newspaper advertising?

Newspaper advertising was still relevant perhaps five, ten years ago, back in the olden days and was essential because we didn’t have the Internet.  Generally, if people wanted a general knowledge of what was on the market, they’d pick up the local paper on a Saturday morning and they’d have a look through all of the properties advertised there.  For a lot of people it was a lot of time spent on cutting out newspaper clipping and collecting properties they had interested in.  Making lists of open homes to have a look at and trying to fit it all in because generally there were maybe one to three photos of the property in the newspaper and that was if it was a featured property.  A lot of the properties only had a picture of the outside of the house which meant to get a good idea on what the house is worth and what the market was doing you really had to spend the time out and about looking at houses.   Now, the Internet pretty much wipes that out as a requirement, because people can log on, they can do it in their own time, when it suits them—they can do it on the train or they can do it in their lunch hour, they can do it at home, they can do it anytime and they can get an instant understanding of all properties on the market, not just a few agents who advertise in the newspaper, but all properties on the market.   They can compare how any property they might be interested in sits in a market. So the Internet’s convenient, it’s cheap to use, to advertise in, and it’s far, far more effective than newspaper advertising.  Lets face it, the internet is where everyone is and that means its where your buyer is.

Why buyers should establish good rapport with a sales agent

In this post, I’d like to talk about agents and you having a good relationship with them regardless of whether you are the vendor or the purchaser.   While it’s true that the vendor is the side that engages the real estate agent and the agents job is to get the best deal possible for the vendor, their primary job is to get a sale, and in order to get a sale, they need to work with buyers to make that happen.

There are two parties in the equation and without two parties there is no sale.

One of the big things that I notice is the buyer comes to me, often with a combative approach and they think that I’m the enemy. I’m not the enemy. I want to work with the buyer as a real estate agent in order to get a sale. So I think one of the most important things, as a buyer is to not treat the agent as an enemy. Yes, they are working for the vendor, but they need you in order to get the sale through. So establishing rapport with an agent is really important. Have a chat, talk to them, treat them as somebody that’s going to assist you in the process of buying the property, not as the enemy. Talk to them about the property, talk to them about the situation with the vendors, find out as much information as you can in a general conversation with the agent, Having a conversation and getting information from the agent will put you in a great negotiating position and at the end of the day puts you in a better position to make an offer.

As a purchaser there may come a time when you also want to sell your home, so if your getting to know your agent that agent can then become your best ally.

As an investor, this agent may just have some great properties on the books and if you treat them as an enemy and you don’t establish a rapport with them, they’re not going to come back to you and tell you about other good deals that might be happening and when other properties come on the market.

One of the other key things to getting a deal is being in the right place at the right time. That might be monitoring the market, but also being in the good books or on the database of agents could also be another great source.   The agent you’ve build a great relationship with, may come straight to you and you’ll get first crack at a property when it comes onto the market and often that’s when you can get a good deal, particularly for property the vendor might want to sell quickly, so that inside information is particularly important when you’re looking for a bargain.

Having great relationships with both vendors and purchasers is what we strive for.  The purchasers are just as important to us as the vendors because without them we’ve got no one to sell to.

Will Fords latest Decision impact on Geelong Real Estate?

Ford Geelong

Last Week Ford Australia announced that they were pulling out of all production of all Ford motor vehicles, starting from 2016.  As somebody who is local to Geelong and does business in Geelong, obviously there are concerns as to how this is going to affect Geelong and the local economy.

Ford has been an institution in Geelong for a very long time and one of the 3 big  industry, big companies that Geelong in a lot of ways was founded on or at least that Geelong has relied on for many years along with Alcoa and Shell.

My first thoughts went to those who will lose their jobs and those whos businesses may be lost and the impact that those people will feel. I also thought about the dooms daying that’s gonna hit the media, already has, was yesterday, is tomorrow and will continue for some weeks and the ringing of hands and the woe is us mentality that the media will perpetuate because it sells papers, they will perpetuate this for some weeks because bad news sells.

Ive often thought and I don’t want to say this at the expense of the people who will lose their jobs but lets remember we have  3 years to plan for this and deal with this and to put things into place that allow us to cope with this.  There is no questions this will affect our local economy and the local community.

But I see the loss of those, not only Ford but the future loss of Alcoa and Shell because lets face it, it will happen and they tried to put these things off as long as they but its pretty clear that Geelong has to face up to the reality that the future of Geelong will be without those 3 big industry leaders and I see, I think we should all see and all Geelong people and Victorians and Australians should all see this as an opportunity and the future off Geelong without those 3 companies as a great opportunity for the betterment of Geelong’s future.

As a real estate agent I talk to people a lot and I don’t recall anyone saying to me in the last 2 or 3 years that they are moving to Geelong because they are coming to work at Ford, Alcoa or Shell.  I talk to a lot of people who work in those companies but I don’t talk to people who are moving here for that reason, they are moving here for lifestyle.

Geelong, despite having what could be considered an “Ugly Duckling” tag, that its had for many years because I think a lot of people consider and certainly before I lived here considered it as a bit of a grey old industrial city, one that was built on that industry and what people who don’t live don’t realize that there are some amazingly beautiful parts of Geelong and it really is a beautiful city with great potential.  Its on the bay, the esplanade, the water front areas the park, the Eastern Beach, some beautiful areas.  Any city would be proud and wrapped to have those natural assets.  Queens park, Newtown, Highton, Drumcondra and areas like that.  These are suburbs that would be the envy of any city.  Access to the coast and so on.  It’s a wonderful location and a wonderful city with a great future and people are moving here for lifestyle.  It’s cheaper than Melbourne, it’s a better lifestyle than Melbourne and it’s still within a 40 to 50 min drive to Melbourne.  This is the opportunity we have.  Nationally and Globally the world has to look to new industry and new technology and you know, its not going to be an overnight thing but Geelong now has an opportunity to be a leader in that and to embrace new technology and new industry.  I know that having heard industry leaders speak, business and community leaders speak in Geelong that they do know that they are going to have to embrace new technology and new industries for the future of Geelong and I 100% agree with that.  There is opportunity out there and this is going to force Geelong’s hand and the local communities had to seek them and embrace them and to bring them to Geelong and lead the way.  You know, again we have 3 years to do this before Ford leaves so you know, its not like they are leaving overnight.  We have plenty of time to prepare and get ready for this and I think in the long term and again I don’t want to belittle or gloss over the immediate impact on all the families lives in Geelong but in the long term I think Geelong as a whole will look back on this and see it as a blessing in disguise.

What are your thoughts?