Is it important to engage a sales agent who was born and bred in your suburb?

While it is important for your sales agent to have good local knowledge, that knowledge can come from modern technology, the Internet in particular, which provides us with tools to find sales results and to be able to provide an accurate appraisal and provide an accurate marketing range with which to go to market with your property.

While the majority of our properties we sell here at Aspiron are in the Geelong and Surf Coast areas, we have successfully—very successfully—sold property throughout Victoria.

The reason we’ve been able to be so successful in selling property throughout Victoria comes down to being able to research the particular local market we are working in with each of those properties.  We are able to provide  a marketing range that is competitive and places that property competitively within the local market because of our ability to research and know that market through new technology.

The most important thing is that your agent gives you quality customer service, is focused on getting the result you’re looking for, and providing a rewarding and successful real estate experience.

Why buyers should establish good rapport with a sales agent

In this post, I’d like to talk about agents and you having a good relationship with them regardless of whether you are the vendor or the purchaser.   While it’s true that the vendor is the side that engages the real estate agent and the agents job is to get the best deal possible for the vendor, their primary job is to get a sale, and in order to get a sale, they need to work with buyers to make that happen.

There are two parties in the equation and without two parties there is no sale.

One of the big things that I notice is the buyer comes to me, often with a combative approach and they think that I’m the enemy. I’m not the enemy. I want to work with the buyer as a real estate agent in order to get a sale. So I think one of the most important things, as a buyer is to not treat the agent as an enemy. Yes, they are working for the vendor, but they need you in order to get the sale through. So establishing rapport with an agent is really important. Have a chat, talk to them, treat them as somebody that’s going to assist you in the process of buying the property, not as the enemy. Talk to them about the property, talk to them about the situation with the vendors, find out as much information as you can in a general conversation with the agent, Having a conversation and getting information from the agent will put you in a great negotiating position and at the end of the day puts you in a better position to make an offer.

As a purchaser there may come a time when you also want to sell your home, so if your getting to know your agent that agent can then become your best ally.

As an investor, this agent may just have some great properties on the books and if you treat them as an enemy and you don’t establish a rapport with them, they’re not going to come back to you and tell you about other good deals that might be happening and when other properties come on the market.

One of the other key things to getting a deal is being in the right place at the right time. That might be monitoring the market, but also being in the good books or on the database of agents could also be another great source.   The agent you’ve build a great relationship with, may come straight to you and you’ll get first crack at a property when it comes onto the market and often that’s when you can get a good deal, particularly for property the vendor might want to sell quickly, so that inside information is particularly important when you’re looking for a bargain.

Having great relationships with both vendors and purchasers is what we strive for.  The purchasers are just as important to us as the vendors because without them we’ve got no one to sell to.